Follow the Mae clan as 29 year old senior Rita Mae tries for the Miss Alabama crown...for the ninth time. Her Aunt Eula is the the general store's proprietor and de facto mayor. Trucker Carl Joe wants her hand and playing-senile-to-the-hilt Anna Mae is his greatest ally. Alcoholic pageant coach Sue-Sue Daniels will have to find peace with Rita's mother, Tammy Wynette-wannabe Eva Mae, if they're to conquer their nemesis, Myrtle Wayne Crawford. Beauty is where you look for it.